Meet us at NAB Las Vegas, April 22 -27 2017
There are many ways enter the OTT business. We have been working hard with our best-in-class partners to make the OTT entry as easy as possible for you. And not just the entry, but the life after launch as well. There is a lot of turbulence in the OTT field and if you want to make sure you are able to react fast to the market changes, your choice is Fuugo.
Come and visit us and we’ll show you how our agile approach can be your way to enter the OTT markets.Book a meeting now
Affordable OTT streaming solution for Pay-Per-View Live Events, linear TV and VoD : New industry-leading coalition of glomex and Fuugo reshapes business
Munich, Germany – glomex GmbH of Germany and Axel Technologies of Finland announced today that they have formed a partnership to deliver a turnkey streaming and end-to-end OTT solution for pay-per-view live events at an affordable price.
Live streaming of sports, music and cultural events present a significant business opportunity. Especially for broadcasters and video publishers who can add it to their subscription service (SVOD), to their advertising service (AVOD) or as a standalone one-time pay-per-view purchase. However, the cost associated with live streaming events has always been prohibitively expensive.
“We have recognized the obvious need and significant business potential for agile and cost-efficient solutions for OTT live events”, states Petri Kalske, CEO of Axel Technologies. “Multi-CDN services and expertise in content business makes glomex the perfect partner for our Fuugo OTT Platform. I believe our joint cost-efficient and agile solution for streaming live events is something the market has been waiting for.”
Axel Technologies will provide 360-degree device coverage with its Fuugo OTT platform, which offers comprehensive content, customer and app management systems. glomex will provide the underlying video delivery technology with its industry-leading Media Delivery Service (MDS), which supports all modern streaming formats and DRM technologies.
Together, these technologies will ensure that video can be smoothly delivered to any device, anywhere in the world, regardless of the bandwidth situation. MDS is already one of the largest content delivery networks in Europe, currently supporting three billion video views on 50+ online and mobile platforms, primarily for ProSiebenSat.1 Media SE, one of the most successful independent media companies in Europe.
Fuugo is a registered trademark of Axel Technologies, a Finland based OTT platform provider. Fuugo is powering several OTT services in Europe, US and LatAm and serving major broadcasters, innovative OTT start-ups and various content owners. Fuugo OTT platform provides 360-degree device coverage with comprehensive content, customer and app management systems. Fuugo is the most agile OTT platform offering support for hybrid business models and pre-integrated payment systems.
“glomex -The Global Media Exchange” is a unique, international marketplace for premium video content. The one hundred percent owned subsidiary of ProSiebenSat.1 Media SE, based in Munich, offers its “Media Exchange Service”, an easy to operate, web-based platform where owners of professionally produced videos and web publishers can trade content for reach – easily and without friction. The necessary technical infrastructure is provided by glomex in the shape of a cloud-based transactional platform. Delivery and distribution of the videos is executed through the award-winning glomex video delivery infrastructure, which also holds a market-leading ad block management solution. The Media Delivery Service (MDS) is a truly scalable platform for even the largest events.
We are seeking a new Android Developer to join our team
Do you want to work with world leading media companies and be part of creating a whole new TV and video experience? We are an OTT Video Platform provider seeking for a talented and passionate Android Developer to join our Client Application and UI Development team. In order to be successful in this position, we expect you to have solid experience in Android Development and have an understanding of mobile application architectures. Previous experience with video, media or players is considered as an advantage.
If you believe you are the person we are looking for, please send us your application and CV at your earliest convenience since the position will be filled as soon as the suitable candidate is found.
We expect you to have:
- Proven track record on Android Development
- Understanding of agile software development methodologies
- Experience in building user interfaces
- Suitable studies in Computer Sciences
We appreciate active and self-imposed mindset. You will be working closely with our experienced R&D team and customers from all around the world.
The position is located in Turku, Finland. Send your resume to contact [at] fuugotech.com
How to create the winning combination without blowing your budget
As we know, at the same time traditional TV business is in practice no longer growing, in fact it has for the first time in history turned into decreasing numbers in first forerunner markets and it is easy to see that this wind will blow across the globe eventually. This leads us to the very interesting conclusion that the fastest growing area in sport consumption and revenues lies in Online viewing and more precisely in OTT.
We have already seen some unforeseen success stories where somebody has utilized the new opportunities of the online and OTT and created something completely new in the market. One of my favorite examples is Red Bull who has done many other things unconventionally too in their business, and very successfully, one must admit. In May of this year, Forbes placed Red Bull at Number 74 on a list of the Top 100 most valuable brands in the world. Today the brand is worth $7.9 Billion dollars and their path to stardom was fueled by content innovation with digital video at the center. In that sense, looking back, we believe Red Bull exemplifies a new - though one might call it ‘old school’ - path to video success. Red Bull has utilized successfully these key elements in their Video Strategy
- ‘Video Plus’ Content Strategy
- Dot TV & Multi-platform Distribution
- Live Events and Video-on-demand Working Together
- Hybrid Business Model
- Partnership Driven
- Over-the-top distribution
Many of these points, if not all, are very important for any sport service to consider. Sport fans are often fanatic and craving information about their favorite teams and athletics. While OTT as such is great and more than natural way to distribute the content, it is not alone capable of providing all elements the sport fans want to see. These service providers often need to create massive sport sites to cover all of these needs, take a look of http://www.espn.com/ as an gigantic example of this. But very few have muscles to create anything even close to what ESPN is doing. Extended OTT provided by Fuugo is a fast and affordable solution for providing extended OTT services for the growing number of sport fanatics who want to enjoy the live sport events, VOD highlights and all the news, statistics and blogs in one place.
Many existing OTT strategies are overly focused on the question of App Stores and Smart TV platforms for distribution. Instead, they should be focused creating emotional connections and engagement with their audience.
That’s the conclusion of a new white paper published by Fuugo. The paper describes how beautiful web video interfaces that also incorporate photos, text and social media content can create an extended OTT experience that drives more engagement. In turn, this increased stickiness can be effectively monetized with hybrid business models that include ad-based, subscription, transaction and free, sponsored content models.
CEO Petri Kalske stated “We have studied successful brands like Red Bull Media House in addition to our key customer projects and we see OTT leaders pursuing a subtle shift in their strategies. They are widening their approach to content strategy; they are ensuring their OTT apps are complemented by a 360-degree digital presence; and they're pursuing new, hybrid business models."
Since attracting a new round of venture capital and a reinvigorated founding team in May of this year, Fuugo has been hardening and shipping core platform features including OTT subscriber acquisition to live linear playout from VOD assets. The team is innovating its platform in tight partnership with strategic customers.
As Kalske puts it: “We’re fortunate to have customers that are committed to differentiated, break-through projects that go well beyond the conventional OTT playbook. We welcome input on this new, extended vision for OTT.”
To read more about this vision, Fuugo invites content owners and analysts to download a copy of their new white paper entitled:
Readers that download the paper will gain insights on the following topics:
- The State of OTT in the Global TV Market
- The 5 Defining Elements of an Extended OTT Vision, including
- The 5 Defining Elements of an Extended OTT Vision, including
- The best way to get the widest distribution
- How to incorporate live and linear into on-demand
- A sneak peak into the next ‘Hybrid’ technology story
- A simple way to execute continuous integration
- Red Bull: The (Untold) OTT Story
- Customer Case: Fuugo enables TV Everywhere for a U.S. Sports TV Network
- Customer Case: Fuugo delivers Live linear TV from VOD assets
Executive Chairman Michael Koehn Milland added, “We have outlined our vision in this paper to start a discussion with customers, partners and analysts. The growing OTT market presents challenges, but for companies that articulate a clear, distinct vision, we see great opportunity ahead. We are on the lookout for our next ‘Lighthouse’ customer that shares our bold, new vision for OTT.” Mr. Koehn Milland arrives at Axel after leading the sale of Octoshape to streaming media leader Akamai in 2015.
TURKU, May 2, 2016 (BUSINESS WIRE) – Axel Technologies, an industry leading end to end OTT IPTV Platform Provider, today announced that it has secured additional funding from its main investor Nexit and others, attracted Senior Executive Michael Koehn Milland as Executive Chairman of the Board and reshaped by re-instating original co-founder and CEO, Petri Kalske, as its CEO.
Co-founder and original CEO, Petri Kalske, is back in the seat as CEO. Petri Kalske: “Axel Technologies has worked hard over the last years to harden the core of its platform, while continuously winning marquees customers. I am determined to be the most flexible, innovative and customer-oriented provider in the market, and I am very excited with how our platform, Fuugo, resonates in the market. Also it is a clear strength to have been able to attract Michael Koehn Milland, as he will bring additional connections in the industry, knowledge about global markets and experience in growing a company fast.”
Michael Koehn Milland, who most recently ran Octoshape, a streaming media innovator, that April last year was acquired by Akamai, brings vast experience and contacts to the table. Koehn Milland: “I am excited to join Axel as the Executive Chairman. Axel is riding the wave of the rapidly growing subscriber base for OTT content as cable and satellite companies are making the migration to OTT. Axel’s value proposition hits a sweet-spot with these large Broadcasters as well as with new entrants, the owners of valuable video-content, which business models assume content being distributed over the Internet to any device”. Koehn Milland will assist the company in especially its growth outside of its present footprint, and in particular in the US and Latam.
Long term investor, the leading Finnish VC Nexit, continues to be the main investor in Axel Technologies. Artturi Tarjanne, General Partner at Nexit states “We, at Nexit, are very excited about the opportunities for Axel and its operational experience in delivering to both small and large broadcasters and video content owners. We see the market as growing exponentially and the need for an agile and flexible partner, like Axel, becoming even greater. We are equally excited to sponsor international success from a Scandinavian company.”
Axel Technologies is a team of TV and Video software innovators with a very strong background on mobile content applications and mobile user experience. Today the company powers leading global OTT Multi Screen consumer applications, and has expanded into backend system services (Customer management, Content Management, Payment systems, Reporting), making it a true end to end OTT IPTV Platform.
Nexit Ventures is a venture capital firm focused on digital and wireless innovation. Nexit invests primarily in Nordic high tech companies with products and services on path for global success. To speed up the growth, Nexit provides a bridge to Silicon Valley markets and exit opportunities. Nexit has helped several companies to scale globally and subsequently realized several successful exits of its portfolio companies in United States, the world’s leading M&A market for technology ventures. Nexit has offices in Helsinki and Silicon Valley. For further information, please visit www.nexitventures.com.